Know which partners to invest in — and prove it.
RevRadius scores your entire partner ecosystem across six dimensions, shows the gap between where each partner is today and where they could be, and turns a messy list into a defensible, tier-ranked investment plan.
Sits on top of your CRM and partner-ecosystem data — the decision layer, not another data silo.
How RevRadius works
The decision layer upstream of your PRM and CRM — built on the RADIUS framework.
- 01
Calibrate your lens
A short self-assessment tunes RADIUS to your go-to-market, so every partner is judged the way your business actually wins — not by a generic template.
- 02
Score across RADIUS
Rate each partner on the six dimensions — Today (what's proven) and Potential (the ceiling). N/A is allowed, and it's never counted as zero.
- 03
See the upside, then prioritize
Every partner gets a composite score, a tier, and an activation gap. Sort your ecosystem by where the real upside is and build a plan you can defend.
The six dimensions of partner value
RADIUS turns “is this a good partner?” into six questions you can actually answer. Hover any wedge to see what it measures.
One framework for every partner type — ISVs, distributors, resellers, agencies, affiliates, marketplaces, and more.
Reach
Access to net-new qualified buyers
How many new buyers — or how much new audience — a partner can put you in front of, and through what mechanism.
Today vs. Potential — the activation gap
Every partner is scored twice: what they've proven today, and their ceiling. The gap between the two is your activation runway — the single most useful thing to know when deciding where to spend your team's time.
Solid = scored today. Dashed = potential. The space between is the runway.
What the gap is telling you
Forge Systems
Implementation is a 1 today — but a 5 in potential. A latent delivery engine: the capability is real, it's just not switched on. The play is to activate it — most likely with training and enablement.
Then your whole ecosystem ranks itself
Every partner's scores roll up into a Today score, a Potential score, and the upside between them — sorted into a plan you can defend. Forge Systems lands last on Today, but carries the biggest upside on the board.
| Partner | Type | Today ▼ | Potential | Upside | RADIUS |
|---|---|---|---|---|---|
NNorthwind Cloud | ISV / Tech Partner | 83 / 100 T1 | 93 / 100 T1 | +10 | |
HHarbor Collective | Community / Influencer | 67 / 100 T2 | 80 / 100 T1 | +13 | |
TTidewater Distribution | Distributor | 63 / 100 T2 | 77 / 100 T1 | +14 | |
RRelay Partners | Reseller / VAR | 57 / 100 T2 | 77 / 100 T1 | +20 | |
FForge Systems | GSI | 50 / 100 T2 | 83 / 100 T1 | +33 |
Not sure who to evaluate? Start with AI suggestions.
RevRadius suggests net-new partners tuned to your business — your model, your market, and the partners you already work with — then you score them through RADIUS in one click. A head start, not the whole game: discovery feeds the decision, it doesn't replace it.
Example — for a product-analytics SaaS, RevRadius might suggest:
Segment
ISV / Tech
Shared data customers and a deep, native integration.
Add & score →Deloitte Digital
GSI
Deploys you inside enterprise transformation programs.
Add & score →AWS Marketplace
Marketplace
Buyers find you with procurement intent, at scale.
Add & score →Turn your partner list into a plan.
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